The Fine Jewelry line is a collection of our most precious and timeless diamond based jewelry pieces. These items are considered valuable collectables that will only increase in value, and can be passed from one generation of the family to the next.

Jours is a line all about casual detail-driven white and yellow gold jewelry. The style can be worn during the day time to work, or to casual settings. The Jours line is considered a smart investment as the value of gold increases incrementally over time.

Beaucoup de Bijoux line is more about self-expression and style. The designs of the pieces in this line vary widely as they are made to complement outfits fitting to a variety of styles, seasons and settings.

the company

Jewellery

What else posseses the power to communicate elegance, express love and stay timeless? The ancient Egyptians were the first to bring this ever giving gift of jewelry to humanity. Since early on, the Elsirgany family had been marking its name in the Egyptian jewelry market. The craft and collective skills acquired over the years had been passing on from one generation to the next until they reached Talaat El Sirgany, which in 1997 saw the opportunity and utilized his entrepreneurial spirit to start his own jewelry brand, with the first branch opening in New Maadi, Cairo. That was only the mere beginning of an exciting success journey. The brand soon saw further expansion with the opening of a second branch in Cairo and a third in Alexandria. In the years after that, Talaat Elsirgany brought forth a material never seen before in the Egyptian market, Titanium. After years of success story after the other, Talaat ElSirgany is now passing on the baton to his two sons which have fresh new ideas, materials and knowledge they plan on using to bring to the industry forward & put the brand in the lead, making it compete both in Egypt as well as in the international jewelry market in bringing the best and most elegant designs to both men and women’s fashion.